Nikhil Vijay

Analytical SEO and Content Strategist

Jaipur, IN.

About

Analytical SEO and Content Strategist with 5+ years of experience, adept at translating search behavior, competitor intelligence, and performance data into actionable business growth strategies. Proven ability to significantly improve organic visibility through data-driven decision making, search intelligence, and structured content strategies. Expertly leverages skills in SEO analytics, KPI tracking, content performance optimization, and user intent analysis across diverse domains including e-commerce, marketing, and education.

Work

EduTap Learning Solutions

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SEO Content Analyst

Chandigarh, Chandigarh, India

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Summary

Analyzes SEO performance and content effectiveness, driving organic visibility and data-driven content strategies for educational domains.

Highlights

Implemented advanced AEO and GEO methodologies, leveraging audience behavior analysis and micro-query mapping to significantly enhance content discoverability and organic reach.

Developed comprehensive SEO strategies, integrating user intent analysis, search trend research, and keyword intelligence across diverse domains including banking, finance, insurance, and regulatory education.

Analyzed complex organic search opportunities to strategically prioritize content initiatives, ensuring alignment with critical business objectives and evolving audience demand.

Constructed impactful analytical reports and KPI dashboards using Advanced Excel, providing critical insights into organic traffic, keyword performance, and content effectiveness to drive data-driven business decisions.

Produced high-quality, research-backed content that consistently secured Top 3 Google rankings for highly competitive search queries, significantly boosting organic visibility.

Authored and contributed content successfully published by prominent media outlets such as Business Standard and DNA India, enhancing brand credibility and reach.

Better Marketing

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Content Strategist

Jaipur, Rajasthan, India

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Summary

Executed SEO-focused content initiatives, optimizing performance metrics and collaborating on design assets to enhance digital communication.

Highlights

Executed targeted SEO-focused content initiatives, aligning strategies with client branding to achieve significant organic growth objectives.

Analyzed content performance metrics to strategically refine publishing priorities, resulting in improved audience engagement and content effectiveness.

Collaborated effectively with design teams to integrate visual assets, enhancing digital communication and overall content impact across various platforms.

Activant Solutions

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Content Strategy & Copywriting Manager

Jaipur, Rajasthan, India

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Summary

Managed content strategy and copywriting, leveraging search insights and stakeholder collaboration to align content initiatives with business goals.

Highlights

Leveraged deep search performance insights to continuously refine and optimize content strategy, ensuring maximum relevance and impact.

Fostered strong collaborations with key stakeholders to align content initiatives directly with overarching business objectives, maximizing strategic impact and achieving desired outcomes.

Education

Birla Institute of Technology

Bachelor of Computer Applications (BCA) Computer Science

Skills

Core Competencies

Data Interpretation, Strategy Development, Stakeholder Management, Cross-functional Collaboration, Performance Reporting, KPI Tracking, Google Analytics, Basic SQL.

Analytical Toolkit

Microsoft Excel, Google Analytics, Google Search Console, SEMrush, Ahrefs, CMS Platforms, Power BI.